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A study found that male fat admirers preferred females that were clinically overweight and rated both overweight and obese women more positively than slighter individuals. The study also found that participants reacted more positively to a much wider range of figures than a control group, even rating emaciated figures higher. It concludes "these findings suggest that an explanation for fat admiration may be that FAs are rejecting sociocultural norms of attractiveness". Although "BBW" may have been first used in the context of BBW Magazine, the term's usage spread over the years, to the point that even women who had never heard of the magazine began to refer to themselves as "BBWs". Some women may adopt the term as a personal preference over the term Rubenesque , or full-figured , because they may not necessarily have large breasts or hips.